[Placeholder article — replace or delete.] A good brief is the cheapest way to a better film. Here is what we ask every client before the first call.
1. The goal, not the format
Tell us what should change after people watch it. Awareness, sign-ups, ticket sales? The format follows the goal.
2. Where it will live
Instagram Reels, YouTube pre-roll, a website hero or a big screen at an event — each needs different framing and length.
